Almost there!

The build is process is laid out, we're almost there! 

Over the past few days, we’ve shared the five steps we follow to launch at Aine — not from a template, but from the ground up.

Here’s what it took to bring this release to life:

🔮 A story-first approach — naming each frame after a tarot card
📆 A clear timeline — built backwards from launch day
🛠️ An experience designed to feel cohesive and intentional
📸 Visuals that carry tone, mood, and identity
✨ A slow, steady build — preview by preview, symbol by symbol

This is the part where everything aligns.
The content. The copy. The cards. The collection.

We’re nearly there: six new sunglasses, each with its own energy — designed to feel as good as they look, and built to live in more than one world.

We don’t launch fast.
We build with purpose.
And it’s almost time!!

#PickYourFate
#AineEyewear #ShopifyBrand #ProductLaunch #VisualStorytelling #CreativeDirection #TarotInspired #DTCBrand #MinimalStyle #SmallBrandEnergy #StoryDrivenDesign