Step 4: Visuals Set the Tone — Behind the Scenes of the Aine Drop

Step 4: Visuals Set the Tone — Behind the Scenes of the Aine Drop

Every drop at Aine starts with meaning — but it lands through visuals.

Before a single product goes live, we craft the world around it. The visuals aren’t just content — they’re atmosphere. They’re what people see before they understand what they’re looking at. So they have to carry the weight of the brand.

For this launch, we’re releasing six new colour variants — each tied to a tarot card, each with its own energy. The visuals have to match that mood before a single word is read.

Here’s how we're approaching the shoot:

• Outdoor shoots with a studio edge
  Clean, minimal environments with natural light and intentional shadows. A mix of softness and structure.

• Strong angles and raw textures
  We look for concrete, metal, and warm neutral tones — timeless, versatile, and never too polished.

• Diverse faces, styled minimally
  We want to work with models who bring real presence — styled simply to let the product (and the mood) lead.

• Every frame intentional
  Whether it’s for the product page, social, or campaign — each image serves the story. Nothing is filler.

We don’t chase trends. We build consistency.
When someone sees an Aine photo, we want them to feel the tone before they even notice the product. That’s how we know it’s working.

This step is where the drop becomes real — where story, product, and identity meet.

Coming soon: six new sunglasses. Six fates. One visual world.

#PickYourFate