New collection drop coming BTS

We’re getting ready to launch something new and here's the plan

At Aine, we’ve got a new drop of black sunglasses coming — and here’s how we’re building it from the inside out:

🔮 1. Lead with meaning
Every pair is named after a tarot card. That story drives everything — from the name and design to the visuals and mood of the drop. If the story doesn’t land, we go back.

📆 2. Timeline-first mindset
We start with the launch date and reverse-engineer the rest: creative direction, content, copy, emails, logistics. It keeps us focused and aligned across every part of the brand.

🛠️ 3. Get the experience right
We’re deep in the details — page layout, mobile performance, image flow, accessibility. It’s about creating something that feels smooth, clean, and true to what we stand for.

📸 4. Visuals set the tone
We’re creating on-brand content that captures the world we’re building — outdoor shoots with a studio edge, strong angles, raw textures, diverse faces. Every frame intentional.

✨ 5. Build interest, not noise
Instead of pushing nonstop, we invite people into the process. We share previews, symbols, small moments. It’s about letting the story unfold in real time.

This next drop means a lot to us. It’s a wild, rewarding process, thanks for being here :) x