Building the Brand: Aine’s First Digital Campaign

Aine is Live: Our First Steps Into the World

After months of building behind the scenes, Aine is officially out there — live with two Instagram ads, and active across Shopify and Google too.

It’s surreal in the best way. What started as a spark of an idea — a sunglasses brand rooted in minimalism, symbolism, and self-expression — is now showing up in people’s feeds. Not just a concept, but a growing presence.

This Moment Feels Big

Launching ads might seem like a small milestone, but to us, it marks a shift:
Aine isn’t just ours anymore. It’s out in the world, starting to connect, speak, resonate. The story is no longer just being written — it’s being read.

And behind every step, there’s a reminder that building a brand is more than just making a product. It’s translating vision into visuals, testing what clicks, learning fast, and trying again. Some days feel overwhelming. Others, like this one, feel like fuel.

Thank You

Huge shoutout to Chelsea Savage, the incredible photographer behind our first product shots. Her eye helped bring Aine’s energy to life. @Chels.savage

This is just the beginning. Thanks for being here as the story unfolds.

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