🛠️ Step 3: Getting the experience right

🛠️ Step 3: Getting the experience right

At Aine, we’re not just launching six new sunglasses — we’re crafting the full experience around them. From how they’re introduced to how they feel in someone’s hands, it all has to click.

This isn’t about being perfect — it’s about being deliberate.

Right now we’re focused on:

→ Cohesive visuals across the entire release
→ Product cards that carry meaning
→ Colour choices that add personality
→ Naming, copy, and packaging that tie it all together
→ Consistency from preview to purchase to post-drop

📸 The frame in this image is Esker — one of the sleeker silhouettes in the range. It’s got that sharp, structured feel that works in clean, everyday environments (yes, even the office), but we’ve added a warmer colour tone for summer. It softens facial features, pairs beautifully with a beige jacket, but still holds up at a sunset beach party.

That balance — between everyday wear and cinematic moments — is the experience we’re building. It’s what makes this drop feel whole.